Design is the intrinsic element of lifestyle - the essence of living. The more we talk, the more we explore it.
Monday, April 28, 2008
Mobile Cheats
Making a STD call to our distant relatives was a social ritual. My parents, my sisters and I would neatly dress up and get ready to go to the nearby STD booth. We would lock our house and also plan to eat ice-cream on our way back. The STD owner would greet us once we reach there. Our excitement would increase with the decreasing queue. When we had our turn to make the call, my father would hand over my relative’s number to the STD owner to dial in. I would impatiently wait for my parents to finish fast with their talks. My excitement would reach the peak when I get my turn to talk to my cousin. Within a minute my father would pester me to finish the call fast to keep the phone bill to minimum. STD was pretty expensive then.
It was 90s and now it is 2008. Welcome to the mobile world of 21st century! Today, almost every member in my family has a mobile. Calling someone has become just another chore with a very less significance attached to it; it has no longer been a “family-thing”.
Mobile usage has changed user’s behavior in a lot of unpredictable ways. It has become an extension of our communication capabilities. We carry mobile phones with us all the time and a separation of even a few minutes makes us feel uncomfortable and nervous.
Lately I shifted my office seat to a different location. I noticed that one of my neighbors in the next cubicle is always engrossed in her work. I found her concentrating on monitor for long hours without changing her pose. She wears her mobile hands-free all the time in her ears. Earlier, I thought that she was listening to songs and concentrating on her work. However, one fine day – to my dismal – I realized that she was actually talking to someone in the disguise of a busy looking professional. She has perfected the art so well that her lips and face barely move when she talks. I wanted to take her picture but could not do that.
Mobile companies never designed the hands-free the way she uses it. I really liked the creativity that she has shown to avoid her boss’s attention. She can now talk for hours without making her boss aware of it. Users are really good at using products beyond the intended uses. They can remould their behavior and product usage based on the context in which they use the product.
Finally, I asked my friend Sriram to pose for me so that I could share the amazing posture with you all. Thanks Sriram!
Monday, April 21, 2008
That’s not my seat!!!
The nose-burning stink and shoe-spoiling urine mix water on the floor will readily overwhelmed your senses as soon as you enter any Indian public urinals. The experience is so frightening and torturing that sometimes I just prefer holding “the pressure” back despite of serious risks to health. I can easily use open public space to relieve myself – a lonely lane, an open drain, or a long wall, or trees or shrubs to hide myself – but I abhor relieving myself there. Sometimes, if things are beyond my control I end up choosing natural open spaces over public urinals to avoid the stench and filth.
To counter all this, the management at office has decided to educate users. They have put a label reading:
Friday, April 11, 2008
Looking at redBus.in
User experience is about delighting users and understanding their day to day needs. Most of the time designers design websites and software without understanding user’s context. Context awareness definitely leads to not only good designs but also to creative and out of the box solutions.
One such example is the bus ticket booking site redBus.in The site has intelligently understood their target audience who are young software professionals sitting in air-conditioned and high-speed internet access offices of multi-national software companies. Working under project deadlines and management pressure, software professionals come from various parts of the country and require frequent trips back home by air, road, and train.
Planning a trip is a time consuming task. Looking for various options and finally nailing down one involves a complex decision making process. The complexity increases the time spent on the site by the user. Most of the times, project managers and bosses do not like their valuable resources spending time deciding travel itinerary rather than working on the project.
To cater this redBus.in has come up with a creative solution with a pun. The homepage has a link “Boss is watching? Look busy.” (See the attached image at pointer 1) Clicking the link opens up a complex looking excel sheet with charts and graphs. If you saw your boss coming near you, just click the link and start reading the excel sheet. You can click the “back” link once he leaves your desk.
The other interesting thing that I found on redBus.in is the language selection (See the attached image at pointer 2). As a common practice, all the available languages are shown in global menu. The current language selection is shown as deactivated link. However, redBus.in differs the convention in an interesting way. Once the user selects the language from the menu, the selected language link disappears from the menu instead of becoming deactivated. To me it appears as a nice concept with no confusion, however, the effectiveness of this concept could be found only through usability testing.
Enjoy buying tickets there….
Wednesday, April 2, 2008
Building the dream UX team
It is good to see that many new organizations have finally accepted the obvious value of design and usability in software and product development. Four-five years back, UX practitioners had to hard sell the importance of their presence in product life cycle. Only a few far-sighted companies had the vision to sense the value of UX professionals in their teams.
Fortunately the ignorance about UX did not last for very long and more and more organizations embraced UX professionals. The trend did not stop here and soon organization started to boast about their UX design capabilities in their sales pitch and offered it as a distinct service.
Today, most of the organizations want to hire UX professionals without knowing what they are? Therefore, I decided to sit down and write a small blog hoping that it would bring some clarity to the senior executives sitting at the top while making hiring decisions.
Building UX dream team
Building a dream UX team is every organization’s dream but it is easier said than done. Most of the times organizations are unclear about the roles and job responsibilities of the UX team and end up building amateur and shallow team. These organizations look for “All in one role” to cut down cost i.e. a person who has the capabilities of usability expert, graphic designer, and web developer. Such thinking is disastrous and suicidal to the organization and reflects shortsightedness.
A UX dream team in my view would consist of:
- Information Architect (IA) / User Experience Designer/ Usability Expert (Pick any role based on your organization needs)
- Graphic / Visual Designers
- Web Developers
All the above mentioned roles are distinctly different. The usability professional is expert in user data gathering, analysis, synthesis, and design. The visual designer is knowledgeable in interaction design and visual design. The web developer is knowledgeable about the technology. A cross-functional team ensures that people with different perspectives and skills will pay attention to different aspects of the data and the design. They will do whatever they are good at.
More about some of these roles can be read at http://www.boxesandarrows.com/view/building-the-ux
It is a good article however it does not paint a holistic picture of the whole team.
The ideal workflow in the UX dream team
Information Architects / User Experience designers do data gathering, analysis, synthesis and redesign or design by creating user need matrix, affinity diagrams, personas, scenarios, task flows, wireframes, wireframe specifications, etc. These deliverables are then passed on to the visual design team.
Visual designers work on visual concepts for the deliverables produced by IA and add cool visual flavor to the interface. They also create visual design specifications of the final concept and incorporate branding.
Web Developers receive design specifications and start developing the prototype. They also create documentation from development perspective.
I have just described a bird’s eye view of the user experience design team. We can get into details if needed by discussing each role and responsibilities pertaining to the role.
In the end….
The important point to understand here is the value of each resource in the team. Let everybody do what they are good at and trained in. By having specialists in the team the quality of work would increase drastically. Instead of forcing one person to take all the roles, organizations should focus on developing a winning UXD team.