Employee safety is considered as first and foremost criteria in any organization a becomes stricter when we talk of developed countries like USA.
The pic attached in the post is taken at one of the client sites that I worked in USA. It clearly explains why "Where am I?" clue is important. Notice there are multiple "You are Here" signs in the printout.
A wrong navigation design can be a matter of life and death in real environment. However, on web it can be a matter of successful or lost transaction. People who undermine User Experience Designers role need to learn from this picture.
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